USF drops embattled bull logo is being dropped. Now the “Bull U” muscular logo will be used university-wide.

USF Drops Embattled Bull Logo

The University of South Florida is dubbing its contentious bull logo authoritatively only just eight months after it made. Joe Hice, USF Vice President of Communications and Marketing, released a statement to students, staff and former students in which he admitted the verbal response received from some quarters since it was disclosed last September.

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USF Drops Embattled Bull Logo

Many who said the bull be similar to the symbol of brokerage firm Merrill Lynch whereas others felt the brighter color selections moved outlying from the customary dark green-and-gold USF had used for years. In March 2019, a design modification didn’t gratify many respondents but the logo continued one of the showpieces of the school’s “A Future Without Limits” marketing inventiveness. It was used for academic branding and labelling. USF will change its Iconic Bull U symbol which is used by the Athletics Department to symbolize the university.

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