USF drops embattled bull logo is being dropped.
Now the “Bull U” muscular logo will be used university-wide.
The University of South Florida
is dubbing its contentious bull logo authoritatively only just eight months
after it made. Joe Hice, USF Vice President of Communications and Marketing,
released a statement to students, staff and former students in which he admitted
the verbal response received from some quarters since it was disclosed last
Many who said the bull be similar
to the symbol of brokerage firm Merrill Lynch whereas others felt the brighter
color selections moved outlying from the customary dark green-and-gold USF had
used for years. In March 2019, a design modification didn’t gratify many
respondents but the logo continued one of the showpieces of the school’s “A
Future Without Limits” marketing inventiveness. It was used for academic
branding and labelling. USF will change its Iconic Bull U symbol which is used
by the Athletics Department to symbolize the university.