Swedish designer Daniel Carlmatz challenges himself to create simple words logos with hidden meaning and some of them are prominent one.

Creating logo isn’t an easy task to do but creating simple words logos with hidden and noticeable words is hard and easy in both ways. This is also very interesting to make such kind of logos with great concern and attention. Designer is not supposed to write just a word. He needs to give meaning of specific thing in order to make it little bit attention-grabbing.

Daniel Carlmatz, a Swedish designer is one of those who loves to acquire artistic with words in a different way. Yes, he beautifully creates simple words logos. He challenges himself to create a new typographic logo each day using a common word and adding linked pictorial elements over and done with symbolism, negative space and geometry. “The inspiration for the 365-day challenge came from trying to challenge myself to look at type and design from a different perspective,” Daniel said.

“The challenge was just an outlet for my personal design thinking. And yes, I did manage to finish it without missing a day!”. He said further.

All words logos are tremendously awesome and the results are really amazing in creativity and simplicity. For him the process was no matter what but simple. Yes, it was. “I struggled, I didn’t want them to take up too much of my time so I used to do them in my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you just end up with nothing.” He said.

Clever logos by combining two different things into one.

“I had a few words I felt I wanted to do, but a lot of the ideas came from having a solution first and trying to find a suitable word that could support it. One of the hardest words was Panda, which was with me from day one, but wasn’t published until day 251.” Daniel expressed.

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Daniel Carlmatz

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