Martin brilliantly created these renowned logos into holographic chrome icons. is a digital artist and multidisciplinary designer from Germany, currently based in Dessau. His specialization lies in automated illustration and abstract generative art. Besides this focus, his expertise also extends to branding, typography, and visual design.
“I create most of my work through generative and parametric design techniques, which means that chaos and randomness play a big role in my creative process,” says Naumann. “My goal is to create visual experiences, nobody has seen before.” He definitely achieved what he set out to do.
From Apple and Google to UPS and NBC, he has transformed 36 recognizable logos into innovative icons. His style is often described as quite futuristic. Very experimental and abstract, but visually strongly inspired by nature and science.
“When I started working on this technique, I didn’t have any clear vision in my head of what it’s gonna look like at the end,” He tells My Modern Met. “For me, it’s like a mix between this rough chrome typography trend and the minimal UI design style ‘Neumorphism.”
“As I liked the look and variety of this technique, I also explored different motifs and wanted to see how it could be applied to brands as well,” he says. “I tried to create my own interpretation of the individual logotypes, inspired, but mostly deviating from the brand guidelines”.
“I created this series, like most of my work, by using a generative node script in Filter Forge. It’s a parametric image editing/texture program.” And for those interested in the specifics of how exactly the look was achieved, he explains.
“The logo shapes were blurred exponentially to create a soft bump map as a base shape. For the color gradients, I use a large-scaled RGB noise texture which is refracted on the bump map.”