Great landing pages all do one thing well – they help the visitor understand what the product is, and help get them excited about it. Sometimes that means the landing page is attention grabbing and bold and uses loud visuals to show off. But there’s also a trend in having very understated, elegant and tasteful landing pages that showcase the product using a clean, minimal design.
Because the designs are understated, they often help to cut through all the noise compared to their rivals. They appear clean and simple, and they help the visitor understand the product without being distracted by fussy, complicated visuals.
We’ve brought together some of our favourite examples of minimalist landing pages that all do a great job of getting rid of the unnecessary elements, and instead focus only on what matters. We hope you find these examples a source of inspiration for your next marketing page design, and that you share any other examples you’ve found with us in the comments.