logo design trends


  • Cool! Thanks for sharing. However Logo design’s something that DOES NOT SUPPORT trends and it’s kind of “inaccurate” to apply “trend” thinking on it. It simply does not work 🙂

    • You’re right Steve, these are the predictions for 2016! What is in the demand is a trend, an individual just have to be unique and creative to fulfill the need of the client with great and trendy designs.

  • Thanks Alice, for sharing a great article about logo design trends. After I read this article I got many ideas that which types of logos would be more effective in 2016.

  • These are definitely on top currently but, I have seen there are lots of vintage logo design trends arising. oh! and How can I forget monoline designs which seem be next big thing as people are looking more simple design as compared to complex.

  • A few comments from someone who’s been designing logos and corporate identity for over 45 years…60 years if you include the “logos” I drew on the walls with Crayolas:

    > The trendiness of a logo should be determined by its planned “shelf life.” A logo for a one-time event or fad product needs to scream “now!” but a logo for decades of branding has to be timeless. Some logos have a core that can be modified as styles change; others will always be contemporary, such as the Target logo–one of the best logos ever created, on several levels. (One of the worst logos is the Nike logo)

    > The logotype is a trend? Like bread? Or breathing?

    > “Flat design has been a trending design for years.” Correct–like 100 years! Dimension and shading have been possible only in the last couple decades except to the major corporations who could afford expensive printing. Logos had to be flat by necessity. All logos should be born flat, however, and that’s how they should be registered. Adorn them with dimension, shading and animation when appropriate. And yes, when it’s overdone by everyone, the tide turns. But to strip off all the fx layers until it’s flat just to follow the trend is ridiculous. Because today’s technology, both online and in print, offers the opportunity for effects that couldn’t be done cost effectively decades ago, don’t just discard an effective shine or shadow when it makes the logo work.

    > Negative space is STILL cool? You don’t say.

    > As for custom typefaces, one better know what they’re doing. (I forgot to mention I’m also a typographer.) The worst example of typography I’ve seen recently–on the most ubiquitous logo of all things–is the G in Google. I love the new identity. But the cap G is too skinny. I’ve looked at it from all angles, in all lighting, in black and white, and however it is observed, that G should be just a hair thicker. (I am certainly glad they got rid of that original barf-ugly font that was anything but progressive.)

    Here’s a trend I’d like to see:

    Hire truly professional brand identity experts who gather, analyze, strategize, conceptualize, test, review, revamp, then finally design.

  • Bravo, Chaz! As a 30+ year designer and having created several logos during my career, I know what you’re saying is true. Mona Lisa was pretty “hot” a few centuries ago…..