The logo has a big impact on how your customers will perceive your brand. Therefore, naturally, you want your logo to be remarkable. But how to get there?
In this article, we will show you everything you should know to design the ideal logo for you and your business. So, let’s start!
A Logo Identifies Key Information About Your Business
Besides demarcating your business, a great logo as well provides your clients with some key information about your company: it can convey the industry in which you exist, the service you provide, your target demographic category, and the values of your brand.
Importance of a Brand Logo
Frequently, the first thing a potential client will perceive about your business is a brand logo. Thus, the logo should be outlined as the face of a company.
The logo is much more than an image and represents a place of customer recognition and an important foundation for branding your company and the overall brand architecture.
It is often said that customers form an opinion about the company in a split second, and a well-designed logo is an easy way to convey to potential and target customers that your business is professional, reliable, and provides quality goods or the best levels of customer service and overall experience.
You will be happy that you did that because good branding should last for years. Try something simple and recognizable and be certain to set standards for how your name and logo will be used by others.
Have a look at trends
When it comes to logo design, there are and always will be a few sure choices like bold and elegant black and white logos or letter tags with a serif font.
But if you’re trying to get that killer logo, don’t be afraid to cross the border and try something rebellious. Go there and get to know the latest design trends.
For example, you can experiment with bold colors like Ultra Purple, or play around with typography and color gradients.
Choose your design style
Many different elements come into consideration here, from colors, shapes, and graphics to typography. Separating every component and what it can do for your logo will help you take things progressively, rather than overburden the entire design at once.
Choose colors that reflect your brand
Color is more fundamental to human perception of visual stimuli than many realize. Studies have even shown that color can affect the mood of your customers, making it key to their purchasing decision.
The colors of your logo will end up on your website, store tags, social media feeds, email marketing messages, and every other place where a user communicates with your brand.
There is no universally “better” color, but each color says something different.
Select a typeface
Your logo may not contain text, but much of your graphic design will include your web copy, captions, and a host of other brand materials.
For consistency, it’s key to contemplate what letters your brand plans to use when designing your logo, although you don’t use them in the logo itself.
Typeface vs. font
The terms “typeface” and “font” are used mutually in most contexts, therefore it is common to presume that they are synonymous. However, there is an important difference: the letter is a characteristically different set of typographic symbols and signs, often divided into variants, such as Italics and Bold letters. Each of these variant sets is a font.
Conclusion – Good Logos Stick – Bad Ones Don’t
Okay, so if you want to design a logo for your company or organization, if you have the resources, our first suggestion is to hire or order a designer. Logo design may seem simple, but ask any good designer and they will tell you it is not. The design process rarely is.