Who doesn’t like the idea of sipping their early morning coffee from a mug that says “Best Dad in the World” or “Wonder Mom”? That’s the idea behind customizing a mug…you’re enjoying your early morning tea or coffee from a mug that’s designed to make you feel special. Most people need several mugs in their homes, and this one of those rare promotional items that recipients tend to keep!
how can personalized mugs help you grow your business? Imagine one of your best
customers is drinking their favourite latte or cappuccino from a mug with a
beautiful inscription on it, such as your company name “Niño
Graphics” (it’s a fictional company, no need to Google it). That person is
putting your brand out to the rest of the world. They’re advertising on your
behalf without saying a word – the custom made coffee mug is doing all the
talking for them!
your branded mug is beautifully designed, there’s a good chance a friend,
family member, or colleague will ask them about the mug. This will provide your
client the opportunity to talk about your company, which could lead to referral
and word-of-mouth business.
mugs have many advantages – these are just a few:
Just about everyone can find a use for a high-quality attractive mug. Of
course, they are made for sipping coffee and tea, but can also be used as pen
holders or unique flower vases.
They’ll help you
build a stronger brand: People love to get free gifts and souvenirs from their favourite
brands, so you can build a group of loyal customers by giving them high-quality
personalized mugs that match your brand identity!
They can improve
customer retention rate: Showing your appreciation to your clients can increase the
rate at which they return to patronize your business. More customers will
remember your business if they have branded items lying around the house.
Depending on the volume you order, promotional mugs generally cost only a few
dollars each. Considering the potential reach of each mug, compared to other
types of advertising, this can be a great bargain.
Of course, in order for your mugs to
have the most impact, the design should be something that’s interesting and
eye-catching. If you’re not sure what to put on your mug, the possibilities are
endless! Some popular ideas include:
1. Logo & Tagline: This is a simple yet effective way
to design a mug that doubles as an advertisement. You can even consider adding
your contact information on the mug, so your customer doesn’t have to look very
far next time they need to find your phone number.
2. Funny or Inspirational Sayings: One of the best ways to create
loyalty to your brand is to inspire your customers or make them laugh. Memes are very popular nowadays, so
if you find a relevant one, see if you can obtain permission to use it!
3. A Colorful Graphic: A brightly-colored design can boost your clients’ moods each morning, especially when printed on a black mug for a striking contrast.
4. A Lifestyle Photograph: If you utilize a lot of lifestyle
imagery in your design, get more mileage out of those photos by printing them
onto mugs as well.
you have a creative mug design, what’s the best way to distribute them for
maximum effect? There are several options to choose from:
Gift With Purchase: Hand
out a free mug with every purchase! This is a great way to incentivize sales
and boost your order volume.
Gift with Threshold: This
is similar to a gift with purchase, but customers only get the mug if they
spend at least a certain amount. This can help you offset the costs of the
mugs, and you can increase your average order value.
Loyalty Gift: Surprise
your best clients with a no-string-attached gift to thank them for their repeat
Sell Them as Merchandise:
If you have a popular brand, your fans may be interested in buying these mugs
to use at home or at work. These mugs can be a great ongoing revenue stream.
A branded mug is one of our favorite promotional items. They tend to last longer and get more use than other types of promo items like pens or beach balls. It’s easy to order a custom mug that gets your brand noticed, and this is one of the best ways to advertise your business to a large audience with minimal effort.