What Font Does IG Use? A Comprehensive Guide to Instagram Typography

What Font Does IG Use

Discover the fonts that Instagram uses for its interface, logo, and Stories feature. Learn how to choose the appropriate typography for your content and brand.

Welcome to our comprehensive guide on the topic What Font Does IG Use? Instagram is a popular platform where people share visual content with millions of users globally. One of the crucial aspects of creating engaging and on-brand content for Instagram is choosing the right font style. In this blog post, we will explore what font Instagram uses across various features, such as its interface, logo, and Stories. We’ll also discuss best practices when selecting fonts for your own content.

1. The Instagram Interface: System Fonts

The font that appears on your Instagram app depends on the type of device you are using, as it is a collection of system fonts.

  • iOS Devices: On Apple devices like iPhones and iPads, Instagram uses San Francisco as its default font.
  • Android Devices: For Android phones and tablets, Roboto is the main font.

These fonts are chosen because they provide high readability and excellent user experience on their respective platforms.

2. The Classic Logo: Billabong

Instagram’s original logo had a retro-inspired script typeface called Billabong. Created by Australian typographer Russell Bean in 2006, this font added a fun and nostalgic feel to the well-known camera iconography. However, as we’ll discuss next, this classic logo was replaced in 2016 with a more modern design.

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3. The New Logo: Custom Wordmark

Instagram changed its logo in May 2016 to a minimalist design with a custom wordmark instead of a specific typeface. This simplified design aimed to bring focus more on users’ photos and videos rather than being overshadowed by a bold design choice.

The new logo maintained some elements from Billabong – like the roundness of letters – but adopted cleaner lines suitable for a more modern aesthetic. It also brought consistency across all apps under Instagram’s umbrella, including Boomerang, Layout, and Hyperlapse.

4. Instagram Stories: A Diverse Range of Fonts

Instagram added a feature called Stories in August 2016. It lets users share content that disappears after 24 hours. To enhance user creativity and engagement, they’ve included several fonts within the Stories editor. As of now, you can choose from these font options:

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  • Classic: This serif typeface is the default option when you begin typing in Stories.
  • Modern: A clean sans-serif font with a contemporary feel.
  • Neon: A cursive script font that mimics neon signs for a playful vibe.
  • Typewriter: Resembling typewritten text, it adds a vintage touch to your content.
  • Strong: An all-caps sans-serif font with bold strokes for added emphasis.

These fonts provide users with multiple choices to experiment with different styles and moods depending on their content.

5. Choosing the Right Typography for Your Brand

Learn which fonts Instagram uses and choose typography that is consistent with your brand to increase recognition.

Understand Your Brand Personality

Your choice of typeface should align with your brand personality – whether it’s professional, quirky or anything in between. Determining your brand attributes will help you narrow down suitable font styles.

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Consider Readability and Legibility

Fonts should be easy to read across all devices; thus, prioritizing legibility is essential when selecting fonts for captions or IGTV videos.

Maintain Consistency Across Platforms

Use the same fonts in all places where people engage with your brand, such as websites, social media, or printed materials, to improve brand recognition.

Test Different Font Combinations

Experiment with various font pairings for headlines and body text to find combinations that complement each other without becoming overwhelming.

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6. Recommendations for Brand Typography on Instagram

Here are some popular typefaces often used by brands on Instagram to create visually appealing content:

  • Helvetica: A classic sans-serif font known for its readability and clean design, making it suitable for minimalist brands.
  • Playfair Display: With its elegant serif style, it’s perfect for luxury or sophisticated brands.
  • Montserrat: A versatile sans-serif option that works well across various industries due to its modern yet friendly appearance.

While taking these recommendations as a starting point, don’t forget to explore the vast world of typography to find the fonts that truly reflect your brand identity and engage your target audience.


Understanding the fonts used by Instagram is essential in creating cohesive content that aligns with your overall aesthetic. By keeping these insights in mind, you can make informed decisions when choosing typography for your brand’s visual identity, whether you’re utilizing the built-in features of the app or creating custom graphics. Remember – the right font choice can help communicate your message effectively and leave a lasting impression on your audience.