The Art of Branding: Understanding What Are the 7 Types of Logo Design

What are the 7 types of logo design

Branding is the process of creating a unique name, design, and image for a product or service in the consumer’s mind. It is an essential aspect of any business as it helps to differentiate it from its competitors and create a lasting impression on customers. One of the key components of branding is logo design. A logo is a visual representation of a brand that helps to communicate its values, personality, and identity. In this article, we will explore What are the 7 types of logo design and provide tips for designing a successful logo.

The Symbol Logo Design

A symbol logo is a type of logo that uses an abstract or pictorial image to represent a brand. It is often used by companies that want to create a strong visual identity that can be easily recognized by customers. Some well-known symbol logos include Nike’s swoosh, Apple’s bitten apple, and McDonald’s golden arches.

One advantage of symbol logos is that they are memorable and can be easily recognized even without the company name. However, they can also be challenging to design as they need to be simple yet distinctive. To create a successful symbol logo, it is essential to focus on creating a unique shape or image that represents the brand’s values and personality.

Logo Symbol Shapes

The Wordmark Logo Design

A wordmark logo is a type of logo that uses typography to represent a brand. It is often used by companies with unique names or who want to emphasize their name in their branding. Some well-known wordmark logos include Coca-Cola, Google, and FedEx.

One advantage of wordmark logos is that they are easy to read and can help to establish brand recognition through repetition. However, they can also be challenging to design as they need to be visually appealing while still being legible. To create a successful wordmark logo, it is essential to choose the right font and color scheme that reflects the brand’s personality.

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155 Clever Wordmark Logo Designs for Inspiration

The Combination Logo Design

A combination logo is a type of logo that combines a symbol or image with typography to represent a brand. It is often used by companies that want to create a strong visual identity while still emphasizing their name. Some well-known combination logos include Adidas, Burger King, and Pepsi.

One advantage of combination logos is that they can be versatile and can be used in different contexts. However, they can also be challenging to design as they need to balance the symbol and typography in a way that is visually appealing and easy to read. To create a successful combination logo, it is essential to choose the right balance between the symbol and typography that reflects the brand’s values.

Typographic City Logos

The Emblem Logo Design

An emblem logo is a type of logo that uses typography inside a symbol or image to represent a brand. It is often used by companies that want to create a traditional or vintage look for their branding. Some well-known emblem logos include Harley-Davidson, Starbucks, and BMW.

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One advantage of emblem logos is that they can create a sense of heritage and tradition for the brand. However, they can also be challenging to design as they need to balance the typography and symbol in a way that is visually appealing and easy to read. To create a successful emblem logo, it is essential to choose the right font and color scheme that reflects the brand’s personality.

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The Abstract Logo Design

An abstract logo is a type of logo that uses geometric shapes or abstract forms to represent a brand. It is often used by companies that want to create a modern or minimalist look for their branding. Some well-known abstract logos include Pepsi, Airbnb, and Mastercard.

One advantage of abstract logos is that they can be versatile and can be used in different contexts. However, they can also be challenging to design as they need to balance simplicity with uniqueness. To create a successful abstract logo, it is essential to focus on creating a unique shape or form that represents the brand’s values and personality.

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Abstract Logo Marks Examples

The Lettermark Logo Design

Lettermark logo design is a type of logo that uses the initials of a company or brand to create a unique and memorable symbol. This type of logo is often used by companies with long or complicated names, as it allows them to simplify their branding while still maintaining their identity. Lettermark logos are also popular because they can be easily recognized and remembered by customers, making them an effective tool for building brand recognition.


One of the key benefits of lettermark logo design is its simplicity. By using just a few letters to represent a brand, companies can create a clean and minimalist logo that is easy to read and understand. This simplicity also makes lettermark logos versatile, as they can be used across a variety of mediums and applications without losing their impact. Additionally, lettermark logos are often more affordable to design and produce than complex logo designs, making them an attractive option for small businesses or startups with limited budgets.


Despite their simplicity, lettermark logos can still be highly effective at communicating a brand’s values and personality. By choosing the right font, color scheme, and other design elements, companies can create a lettermark logo that reflects their unique identity and resonates with their target audience. Whether bold and modern or classic and refined, a well-designed lettermark logo can help a brand stand out in a crowded marketplace and build lasting connections with customers.

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Hand lettered Logotypes and Marks

The Mascot Logo Design

Mascot logo design is a popular choice for businesses and sports teams alike. A mascot is a character or figure that represents the brand or team, and it can be used in various marketing materials, merchandise, and social media. Mascot logos are often more memorable and engaging than other types of logos because they have a personality and can evoke emotions in the audience. They can also help to create a sense of community and loyalty among fans.


When designing a mascot logo, it is important to consider the target audience and the brand’s values. The mascot should reflect the brand’s personality and be easily recognizable. It should also be versatile enough to be used in different contexts and sizes. The design process usually involves sketching different ideas, refining the chosen concept, and creating digital versions of the mascot. The final design should be unique, memorable, and visually appealing.


Mascot logos have been used by many successful brands and sports teams over the years. Some examples include Tony the Tiger for Kellogg’s Frosted Flakes, Ronald McDonald for McDonald’s, and the San Diego Chicken for the San Diego Padres baseball team. Mascot logos can help to create a strong brand identity and build a loyal following. They are also fun and playful, which can make them more appealing to younger audiences. Overall, mascot logo design is an effective way to stand out from competitors and connect with customers or fans on a deeper level.

Conclusion:

In conclusion, logo design is an essential aspect of branding that helps to create a unique identity for a product or service. There are different types of logo designs, including symbol logos, wordmark logos, combination logos, emblem logos, and abstract logos. Each type has its advantages and disadvantages and requires different design considerations. It is essential to choose the right type of logo that reflects the brand’s values and personality. By following the tips provided in this article, businesses can create successful logos that help to establish brand recognition and loyalty.