If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include.
A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a dedicated landing page, where traffic from a specific channel should be given a specific message to take a specific action. Landing pages have a higher conversion rate because they are targeted and most relevant to the visitor.

But how can you increase the conversion rate of a homepage if it’s not targeted?

In order for a homepage to work, it needs to meet its purpose and contain key elements that attract traffic, educate your visitors, and convert browsers into buyers. Check out the infographics below to see some great ideas on how to do just that.

12 Critical Elements Every Homepage Must Have