The awesome and beautiful food typography has been made by Sainsbury with the caption “twist your favourite food typography”.
“We were asked by Analog Folk to create 9 bespoke food type pieces to be used as digital assets for Sainsbury’s latest campaign ‘Twist your favourites’.” He said. Twist your favourite food typography is part of that campaign. “Each piece uses the main ingredient for the ‘twisted recipe’ (coffee, chorizo, anchovies, horseradish, honey, dark chocolate, olives, desiccated coconut and mustard). Once designed and constructed, each piece was photographed. We also produced time-lapse videos of the making of each.” He explained.
Well, nice idea to put your favourite food on wooden board to show how much you love that food. Simple awesome and unique idea by the artist who work across branding, typography, packaging & experiences. This idea is really exceptional to create favourite food typography and show nothing can stop mind not to make inventive things. Minds are free to think, to create, to make and to develop. It’s all about mind to make piece of art from an ordinary things.
Sainsbury beautifully made all favourite food typography with full time, passion and dedication to show that such kind of works can also be done. I really love the way he worked and hope you guys would also love it.