When you’re designing anything – be it a product, a website, a mobile app – one thing that separates the wheat from the chaff is a strong visual identity. Great apps, for example, all have a key unifying visual theme behind them – a particular style that suits that app, and that ties all of it together. This applies to everything – from the core functionality of the app itself, to the smaller parts like the settings screen, the login/SignUp screen and even the icon of the app and the marketing site that promotes it.
There are all kinds of benefits to having a beautifully designed app icon. One of those benefits is that it helps to form the brand and identity of the app. If it’s designed in a similar style to the rest of the app, and keeps the theme going, then it can help to make the app look professional. Also, a nicely designed app icon is likely to attract more attention – and because it’s shown prominently on the app store, it can lead to all kinds of benefits like a higher number of downloads, and an improved chance of your app being picked over the competition.
To help give you a bit of inspiration for your next app design project, we’ve brought together a collection of some of our favorite fresh, bright and colourful app icons. Each of these has been carefully crafted, and uses colour beautifully to stand out and show off it’s own distinctive flair.