When it comes to a company website, you need one that is professional, attractive, and functional. First impressions are everything, and when a potential customer clicks onto your site, you want it to tell them you are a trusted, hard-working company. Building a website can seem like a daunting task, but having a checklist of things you want to get done is a great start.
Know the Purpose
Why are you building a website? Is it for selling, informing, or entertaining? A website for a clothing store will look far different than a website for an IT management company. Understanding what your website is and who will be clicking on it will influence the kind of features and aesthetic you will be going for.
Choose a Domain
Your domain is your website address, so you want it to be easy to remember and represent your company overall. If you can get your business name in there, then do so, and try to keep it reasonably snappy. With the number of websites out there, a lot of domains are already taken, but you will find one that is right for you.
Who Builds it?
You have a couple of options to choose from when deciding who builds your website: yourself, in-house, or outsourcing. It all depends on your own website building experience and how much you have budgeted.
You will also need to decide if you want one person or a company to build everything, or if you want a number of people to work on it. For example, you might want one person to develop the website, but someone else to do the content writing.
The Website Features
If you’re hiring someone else to build your website, then you should write a list of features that you want to be included. This can include shopping carts, images, and descriptions. By doing this, you will ensure that everything you need is included.
You must make sure you have security protection, especially if you keep a lot of your website data online – this goes for the process of building and after it. If you use applications on the cloud, then it’s a wise idea to use a CASB (cloud app security broker), and you can find that here.
Appearance is key, as it will be the first thing that grabs people’s attention when they click on your site. You should think about the color scheme, fonts, and any images that you want to be on there.
Building an excellent website won’t matter if you don’t have a great marketing strategy. You will need to drive people to your website, so come up with a plan for doing that. Outsourcing a marketing team could be a good option for this, especially if you have little experience in marketing, as they could handle SEO writing to drive traffic to your site.