11 Features Your B2B Ecommerce Store Needs to be Successful
E-commerce has been on the rise over the past decade since most
people now actually do their shopping online. But what is a B2B ecommerce
store? It stands for business to electronic business commerce in full.
In simpler terms, it refers to internet-based transactions
between companies and, often, involves wholesale distributors selling products
to retail buyers.
To make your B2B ecommerce store successful, you need to consider few features that makes the
business stand alone in the crowd.
Here are several.
This feature is especially useful for B2B sites. B2C tends to
rave about low prices, thus getting all the good deals. But some B2Bs are a bit
reserved, meaning they withhold their pricing from the public by coming up with
an encrypted password area to be accessed only by verified customers. This
comes in handy if you’re competitive with pricing or you sell to a network of
Of course, for any online business to thrive, there must be online security, and that’s where SSL certificates come into play – these are highly trusted SSL Certificates that provide encryption at its very best. It also validates ownership of the domain and business existence. If you are searching for affordable online security, then you can consider Comodo Essential SSL certificate. Ensuring your clients’ details are kept safe, you need to have anSSL certificatethat provides state of the art protection against data sniffing and brute attacks.
Superior quality product images
purchased a shoe online, but upon arrival, it doesn’t fit?
That’s one downside to online shopping, not being able to handle a product
physically. B2B sites must avoid customer dissatisfaction at all costs. They
can solve this problem by providing a high level of detail in product imagery,
so the client knows exactly how the product looks like, saving them the
displeasure of an unpleasant surprise. They can even go ahead and take a
short video and superior quality close-ups.
Having a real-time inventory
shopping can get frustrating after placing your orders only to
get a notification stating that not all the products are in stock. Real-time
inventories provide real-time information regarding your stock, thus saving you
customer dissatisfaction and saving face.
Offering discounts for bulk buyers
As is the norm, B2B stores are renowned for bulk sales rather
than B2C that are more into retail. It would thus be a brilliant idea to offer
a specific percentage off for bulk buyers or a discount.
But there’s a catch, ensure your pricing system allows you to give discounts depending on the quantity ordered
for better efficiency.
Indicate the VAT price toggle
Most people expect to see the prices mentioned are VAT
exclusive, as much as this may go either way; it is advised to include the VAT
for excellent customer experience. Doing so reduces chances of clients going
through the trouble of finding a VAT calculator elsewhere. Try it today.
Advanced search algorithm
Most B2B stores go wrong here, they have an extensive catalog,
but the client spends a long time looking for exactly what they need. This can
prove to be very harmful to your business growth. Pumping your money into these
advanced search facilities like Algolia can rocket your product visibility to a
whole other level. It can filter search results, autocomplete words, or bring
up related products.
Shipping costs is a significant concern to most export-import
businesses. Integrating some shipping service providers to your system can be
an excellent idea. It would save the client the hustle of getting a shipping
company to deliver the products. So, if you integrate, consumers would be able
to choose their favorite service provider and view their various charges. Many
shipping providers like FedEx and Aramex etc. can be integrated via their web
APIs with your site.
Reliable order management
The internet is not always reliable, you could lose your
inventory system by either power outage or sabotage by hackers, and this,
however, can be prevented by employing the proper security. It should
guard your site against external interference. Nevertheless, having an offline inventory system that keeps track of
orders, time of order, the quantity of order, and pricing is that much vital.
It would help if you had a plan of handling multiple orders before even setting
up the store. This will help a great deal in tracking all orders and updating
This is a necessity for any serious B2B Store, whether you have
a single or multiple warehouse spaced out over various localities. It would
help if you had an inventory that has records of the products present in the
warehouse, what’s out of stock, and many other details. An excellent B2B
store must master this technique and integrate the warehouses and maintain a
clean record for better management.
This is, of course, an optional feature but a very attractive
one. Placing this feature on your site enables customers to pick out items and
reach out for negotiations on the pricing. Once an agreement is reached, you
can edit the payable amount and update the new price. This is very healthy for
maintaining good customer relations.
The customer registration feature comes in handy when you
customize search results for customers, their orders, and payment
details. Once the information is captured, you can use their email addresses
to send emails about updates on pricing, discounts, and so much more.
Above mentioned B2B eCommerce features list is essential to make
your business stand out from your competitors. So, what are you waiting for? Scale-up your B2B commerce
online store Today!