Taking product photos is a serious business. Being professional about it gives you a competitive edge in the job market. However, even if you’re shooting products for your own needs, you should know how to do it the right way.
So, if you want to take product photos that sell, take a look at these tips on how to take good product photos. After you’re done reading this, you can consider getting a job in product photography or simply boosting your sales online.
1. It’s All About the Background
When you look at a product online, you notice that the background’s not there, that it’s white, or that it’s a natural setting for the product. There’s no need to wonder how they do it because it’s quite simple. Here are a few things you can do with the background:
Using a background remover: A typical online store will have product photos without a background or with a white background. The remove background method is probably the most efficient one because people only focus on the product.
Using a natural background: Sometimes, potential customers want to see the product in its natural setting. So, instead of using a white background, focus on where the product fits best. E.g. a planner would fit perfectly on a desk alongside a pen.
Using other background tools: Using a lightbox can provide the same effect to your photos as a background remover. However, apart from giving you a perfectly white background, it also removes any shades.
Using a DIY background: You can create a white backdrop by using some white bed sheets or a large piece of paper depending on the size of the product. With a couple of flashlights or a photo umbrella, you can get rid of the shades as well.
2. Any Camera Is Good
When we say that any camera is good, we mean any digital camera. The most important thing to know is that you can take quality product photos with your smartphone. Most smartphones come with awesome cameras.
Just use the background tips when taking a product photo with your smartphone, and we’re sure it’s going to be great. There are also a lot of apps you can download and use for editing on your smartphone. That’s why it’s a great option for product photography.
3. Consider a Tripod
Thinking about the previous tip, tripods don’t seem like a good option when you’re using a smartphone. However, there are a lot of great tripods for iPhones and smartphones on the market.
Using a tripod gives you a chance to increase the focus of your photo and remove the possibility of shaky photos. Nobody likes a blurry product photo, it needs to be sharp so that potential customers can notice the details.
4. Consistency Is Key
Let’s go through the typical look of online shop photos again. They’re all the same, the only thing that changes is the product. Also, if you look at different online stores, the background can change from white to some other color.
The most important thing about all these product photos is that they’re all almost identical with their angle, with the lighting and the shades, and the focus. The difference is that the products are not the same size, but they appear to be online.
5. Represent Different Product Sizes
Because many online stores use background removers and lightboxes for their product photography, the potential customers often have trouble visualizing the real size of the product. That’s why it’s important to always include one photo with the product at scale.
Put yourself in the shoes of the customer. You’re looking at product photos, and you’re interested in buying them, but you don’t know the size of the product. The product description can help, but it’s just easier to take a look at the product at scale before you decide to buy it.
6. Lifestyle Photos Sell
Lifestyle product photography is a great way to go if you’re looking to sell furniture or major home appliances. Potential customers should see the products the way they look in their natural setting.
For example, if you’re trying to sell a sofa, put it in a nicely decorated living room, and take a photo. It would be the same case for a kitchen element. Whereas, kitchen appliances and other electronics should be photographed with a white background.
7. Don’t Use Filters
Please, don’t use filters in your product photos. You’re taking them to sell a product, and you want them to seem as professional as they can be. It’s not an Instagram story, and it’s not a reel, so treat the photo that way.
Some customers might like filters, but the majority of them are looking for a product they need, and they probably want to focus on that product. If you analyze the product photos on most stores, you won’t see any filters.
8. Decomposed Product Photos
This is a unique tip that is meant to spark interest among your customers. Taking product photos, and decomposing the product to take photos of its elements is a modern way to encourage customers to buy it.
Of course, you’ll need some photo editing tools to assemble all the elements into one decomposed product photo. This way, the customer can see all the parts of the product in one place. It’s very visually pleasing.
9. Experiment and Have Fun
Finally, the most important thing to do is have fun while taking photos. It’s important to experiment until you find your style. Also, while you’re doing it, you might come up with other interesting methods to take product photos. Just remember to be consistent once you find your style.
These 9 tips to take good product photos will increase your sales. Don’t forget to use a good background removal tool, take one product photo at scale, and don’t use filters. Try the decomposed product photos to engage customers more. To be a pro, you need to have fun and experiment, and your product photos will be awesome.