When creating a website or redesigning it, it is always better to still keep SEO in mind. Well-thought-out design, its intuitiveness, and website performance are all that can have a positive impact on ranking in search engine results. Contrary to many opinions, the components of these two areas fit together very well when handled correctly.
The right approach will allow you to get satisfied site visitors, and good rankings from the search engines. How to optimize rankings in search results? To create the best strategy there is a need to point out the importance of SEO for designers. How to combine SEO web design? Below you will find tips with which you will understand how to combine these two equally important areas.
5 Ways to Combine SEO and Web Design
The design of your website is the tool to make the first visual impression and guide the visitors to the target action. But it is worth using effective SEO tactics too. For example, you can build backlinks manually and generate quality guest articles.
There is a connection between design and SEO, and if you work in tandem on it, you can get the results you want. Let’s discover the main ways you can combine web design and SEO.
1. Create an Intuitive and Clear Design
When focusing on SEO, there is a high chance that you’ve spent a lot of time creating quality and optimized content. But besides creating content, it’s worth thinking about how to integrate it.
In fact, design can have a particular impact on website content and presentation. The matter is that the poor design can prevent your readers from understanding your content.
The arrangement of text modules, the arrangement of images, links, light text on a white background or vice versa, no text structure, and so on are the top mistakes on the verge of SEO and design. Wrong design in any of these points has a negative impact on SEO. Therefore, even ultra-high-quality content and even viral content may not bring results if there is no proper design. By the way, viral marketing is a great option to attract as much traffic to your website as possible.
2. Optimize Site Loading Time
Website loading speed plays an important role in search engine rankings. If users do not see your content within two seconds, then they leave the site. Therefore, loading speed is one of the key aspects of technical SEO and a weak point of many sites.
So, it is necessary to optimize your design so that the pages load quickly. Otherwise, you can not count on high rankings from search engines.
3. Think About Mobile Experience
What is SEO friendly web design? Anyone familiar with SEO promotion knows the importance of mobile version development. While it may seem that the mobile version of the site is more about design, it is also a ranking factor in search engines. What’s more, mobile-first websites always earn more loyalty from Google, they are better promoted to the top and the users are more eager to interact with them.
Without a design that is suitable for mobile use, there is a high risk that your site will be missed by many users. Accordingly, you will not get the traffic and search engine rankings you want.
4. Keep Your Design Simple
The simplicity and convenience of the site is a kind of indicator of user trust. Although today there is no factor for evaluating this indicator by search engines, users do it themselves. It takes just a few seconds for the user to decide whether to trust the site or not.
For this reason, it is worth keeping the site simple, user-friendly and with a touch of modernity since the latter can also affect the level of trust of your users. This, in turn, affects the behavior factors the users show, and the latter are the direct signals of the actual value of the website in the opinion of the users. So, make the design modern, touch up your images and proofread your texts.
5. Create a Sitemap
The design can be a great helper for users and bots to explore the site. The sitemap is an important element in this business. In fact, it serves as a guide to all the pages and content of the site. You tell the search engines about the most important pages for your site. Also, a sitemap is an important element when your site has many pages. So, such a web design element is able to improve user experience and display metadata.
This is a chance to help search engines recognize your site right. Users will be able to easily navigate your site and find what they need quickly, improving the behavior factors.
When working with SEO promotion, you should not forget about the design. SEO and web design go hand in hand not only in theory but in real-life, improving your website ranking positions and converting the visitors into leads, and leads into customers. Use these opportunities in tandem to see significant ranking improvement along with the user satisfaction.