It is possible that you are thinking about undertaking on your own and you are going around with the theme of the logo. Well, do not give it more laps because I’m already here to help you with logo designing and here are few best logo design practices.
Define your ideal client
In fact, this is a step you should take before you even start thinking about logos. It’s the first thing you should do if you’re thinking about starting a business. If you do not have an ideal client, you do not have a business.
I know from experience that it can be a complicated task so I’ll give you a little trick. Write in storytelling your day today. Do not leave anything. What is it called, where does he live, what time does he get up, what does he eat. Try to define your character and personality as best you can.
With that story in your hand, it will be easier for you to direct your visual identity. When you doubt about color or typography, you do not have to think about what you like. You have to look at the text and think if that person you have described will like it.
Create a mood board
I’m a fan of mood boards, I admit it. Also, since there is a Pinterest there is no excuse not to create one at the beginning of each project. It will help you a lot to discard styles and make decisions.
It is a very useful tool, the process of creating a mood board can help you clarify ideas and define the style of your brand. Also, it’s fun and it will not take you long. If you skip this step, it is very possible that you end up giving blind sticks without being very clear which way to choose.
Take a pencil and paper
Do not be afraid and start drawing. You do not need to be an expert in drawing, nobody expects you to paint the Guernica. Ideas flow much better with a pencil in your hand and it’s easier to be creative.
When we design directly on the computer, the elements have a “definitive” character that makes it more difficult to make corrections on them.
Do not mix styles
The mixing of styles never goes well. Think, for example, of fashion that is neat but informal. I do not know to whom it occurred to him to wear heels with the tracksuit, but the result is appalling no matter where you look.
If you decide on a modern typeface, do not try to mix it with classic ornaments. You risk making it look like a medley of meaningless elements. This may seem obvious, but it is one of the most common mistakes I find in logo design.
People are afraid that their image is very “simple”. And I ask myself, what’s wrong with the simple? Why does not anyone worry about being too overloaded?
Beware of trends
I am getting older to follow all the trends. Among other things because each time they last less. If you opt for an ultra-modern image it is very possible that within a year it is obsolete. For example, color gradients are now super trendy. The truth is that they cool a lot but surely in a few months there will be another thing that will get bigger and we will all change our minds.
However, if you follow the motto of less is more and opt for a neutral design, it will take much longer to look old-fashioned. It’s like wardrobe clothes, it’s less impactful but lasts longer.
Do not abuse color
Try that your logo does not look like a rainbow, please. Use a maximum of two colors, if you hurry me three. You can also apply this to the design of the web. Choose a color palette with four or five tones, among which you should have some gray or black.
Do not overdo the use of color and combine the tones well if you do not want your brand image to look like a tombola stand.You should keep in mind that logo will be used on visiting cards, Packages and online.