Advertising with a banner has quickly become one of the prime methods of brand promotion or other kinds of advertisement as a whole. Any website of any nature can feature a banner of sorts, be it social media sites, regular web pages, or more. As it stands, banners are one of the important parts of advertising in the Internet as a whole.
There are three main payment methods when it comes to traditional banner advertising: cost per action, cost per click and cost per impression. Cost per action implies payment for every person that completes a specific action after clicking on the ad in question, be it filling out some sort of a form or purchasing something. Cost per click is all about paying for every visitor that clicks on the ad in question, no additional actions count. Cost per impression, on the other hand, is the payment for each and every website visitor that merely sees the ad in the first place, no actions required whatsoever.
That being said, it’s important to know that banners have their own specific parameters and dimensions that are important for the advertisement to work in the first place. This mostly consists of the correct height and width of an image in pixels, as well as the correct aspect ratio.
However, cropping or resizing your image to fit the specific dimensions of a banner might be troublesome for some users, which is why there are several different methods of doing so. Some of these methods are: full-fledged image editors (Photoshop and similar), less flexible but more user-friendly online image editors, and so on.
Different Methods of Resizing an Image
Resizing an image using Photoshop is not as hard of a task as it might seem from the get-go. That is mostly because there are many supplementary resources that can help people with the task in question.
Step-by-step guides can help with figuring out the correct order of commands, and the existence of templates allows users to avoid even more of the complications by already having a preexisting blank slate of a document with the correct height and width.
Unfortunately, there are still some steps that might leave the less knowledgeable people with some problems, including operating within the Transform mode (namely, moving the image while holding specific keys so that it would keep its aspect ratio) or saving the image in the correct way (so that the image would not lose either its dimensions or its quality when imported to your web page).
Using online image editors or resizers is also possible for this particular task, although this might be somewhat different from Photoshop in several ways. First of all, the online image editor market is competitive and has a lot of different tools suited for different purposes.
Additionally, there are two general types of online image editing tools out there. The first group includes a comprehensive list of image editing features, one of which is a resizing feature. Such tools tend to be mostly free and offer only the more complicated effects or functions for an additional price.
The second group are the tools that were specifically created to resize images for specific purposes (resize banners, in our case). This means way less customization options other than the bare minimum that is the resizing using either one of the predetermined templates or the manual set of dimensions in pixels.
On the other hand, some less versed in the image editing field people might prefer less complicated tools for their relatively simple task of resizing an image for it to become a banner on their web page.
That being said, some of the online tools tend to find a balance between the usability and the amount of functions available. One such example is Viewst, which is an ad builder first and foremost.
Viewst is a multifunctional online app that offers an extensive list of image editing features. Some of those features are relatively basic – including image resizing, cropping, and such. Other features are somewhat more interesting and complex, including the ability to add your own text and image parts as the means of decorating your own banner and making it unique. Below you’ll see an example of an image editing interface that Viewst offers.
Viewst also comes with an extensive library of templates, prides itself on its user-friendly interface and is an overall great choice for covering a lot of different goals and purposes.
There are many different ways of resizing an image to act as a banner, and there’s no need to have an extensive knowledge about Photoshop or in some other field to do so by yourself.
As you can see, there are a lot of different options to choose from, and the task itself could boil down to being as simple as just a few clicks, or being as complicated as editing the entire image before saving it in a specific format with a specific quality parameter.