Whether the app is meant for an iPhone, Android or just about any Smartphone; the apps that stands out in the crowd is the one that offers highly useful and meaningful experiences to its users. If an app can provide qualitative experiences to its users; then the customers won’t mind paying a hefty amount for its purchase. However, whether free or paid there are certain characteristics of an app that pull it apart from the crowd of app in the marketplace.
Let’s take a look at the 5 traits of a highly usable and popular app:
A Smart Personality
Give your app a smart and intuitive personality. Develop apps with that help your users to take decisions, search for information, improve their routines or kick-off bad habits but without even realizing that they are using your app to do so. The trick to this is to design interfaces which are well hidden from your users. Display only those elements that the users will require to carry—on their tasks. Offer timely recommendations and increase the scope of their choices. However, do this smartly by opening all your cards at the same time. User will love to explore and get surprised with your app.
An Interactive Experience
The growing demand of the data and service-hungry world is paving way for more and more engaging user experiences. Users would abandon anything under the sun if it does not fit their requirement or even their assertive criteria. App developers must always bear in mind that the user does not want to be dominated by the app instead they like to control their app engagement. Empowering your user through positive app-engagements will lead to loyal customers as well as growth in existing user base. Trivial things like app appearance, its logo, its features, loading time speaks volume about a brand. Therefore, if you wish people to purchase or download your app they are entitled to receive lively user experiences.
A Unique Experience
Today, the app stores are cluttered with not thousands of apps that promise something different or something better than the existing apps. Hence, app developers must take full advantage of this opportunity and exercise their creativity to develop competitive and unique apps that can cater to various needs of its users. App must address a problem and offer a valid solution to it for example, people who cannot wake up early in the morning; there are apps that act as alarm clocks and prompt them to manage their routine effectively during the course of the day. Similarly, think out-of-the-box to develop issue-resolving or lifestyle-enhancing apps for your users.
An Organized Interface
Allow users to use your app in more ways than once. Whether you build a free app or paid app make sure to offer as much additional services as you can. For instance, in-app adverts, automatic upgrades, links to other services, multi-device support, feedback or suggestions forum, active technical assistance to name a few. Apps that can multi-task save a lot of time and effort of the users are what the users want. Apps are not only meant for managing professional responsibilities but are a great source of help for personal scheduling as well. For that reason, offer an array of services to your user besides offering a secure interface. In no case, compromise the user data obtained from such services; this way your brand will not only win their trust but keep them glued to your business.
A Compatible App
Develop highly compatible app that can work with any mobile platform. Ensure that no matter which platform they work with, your app is not slow to load, do not hang constantly, and prove beneficial for its users. Apps will greatly be utilized by mobile users thus it is good to create user-friendly and attractive apps which are easy to recall.
To sum it up
Remember to design value-adding apps for you users that will lead them to the app store. Keep the interface simple and clutter-free as possible so as to lead the user from one point to the other in the app. Brainstorm the app development with your team members, with your colleagues, with your friends, with your neighbors, with other designers, just about anyone who might use it. Well-researched and thought of app are an instant grab in the app-market.
Editor note: Contributor Carlos Wilson works for MyFirstMobileApp.com, a leading Smartphone App Development Company offering customized solutions for mobile apps. He likes playing beach volleyball with his friends. He also enjoys making pencil sketches in his spare time. Follow him on Facebook and Twitter.