Website designs go through changes as technology progresses. Oftentimes, the trends reflect a direction in both software and hardware. People have technological needs and among them aesthetics and efficient functionality play a huge factor in how satisfied a person can be. When it comes to a customer, (in this case a web browser), companies and organizations do not like to take a chance that their website design is turning off folks from using their services or purchasing their products.
This is why, after many phases of increasing complexity, the flat design concept of website has made a tremendous rise in the last year. What is flat design? Flat design is a minimalist approach to web design, a no frills, no bells and whistles approach to constructing a good site. Flat design emphasizes a flat (how obvious), two dimensional viewing scape. There is a larger space available for viewing images and text and there are obtrusive three dimensional distractions. The focus of such a site is to make the user’s browsing experience as streamlined as possible.
Now of course we must give some of the best examples of this rising new trend in website design. The following websites exhibit the simplicity and aesthetic clarity of flat design. Don’t be surprised when you see some of the biggest names of the internet world appear on this list!
This is a nice example of flat design without too much emphasis on the “white” background. Notice though, that the colors are all relatively complimentary and easy on the eyes. For a website selling a retro looking speaker system, this design is absolutely fabulous because it still has plenty of space, uses large and friendly font sizes and does not overwhelm the user with too much action on the screen. Remember the principal of flat design that we’ve seen so far has been the ease of use and this is a great example of a successful design.
First up is Spotify’s newly designed interface. The simplistic, white background, the abundant space, the bigger font and thumbnails are all classic signs of a flat design. Spotify deciding to use such a design is evidence of that flat design works even for a media based service.
Next up is the industry heavyweight champion, Google. Google’s image tab is now on a very obvious and easy to use flat design. The images are all thumb nails which now show up around the same size and are laid out like tiles upon a white background. The spacing is still enough of a border to keep the look of the site organized and easy to navigate. Looking back at the different renditions of Google Images, this version is clearly one of the most user friendly and visually appealing versions of the service! Good work on Google’s part, and another plus one for flat design.
January Creative also does not use just white background space, but instead opts to use a darker background color. Still, this is flat design in its purest. The square boxes of information are easy to read and the spacing is very organized throughout the entire site. The whole user experience while browsing is easy and fluid. There is not too much extra clutter and the seamless transition from page to page is indicative of how efficiently designed this site is. It appears that January Creative is a web design firm so it is no surprise that this new business decided to employ the use of flat design for their own business website! It is pretty obvious that they knew what they were doing!
This is a clothing company has decided that the flat design approach to their site is the best route to take. Observe how the emphasis on this design is to focus on the large pictures featuring the product, and there isn’t much clutter to distract the user from this purpose! Flat designed online stores tend to look and feel easier to use for customers and it could very well be the difference between a customer staying and purchasing a product or deciding to leave and pursue another option.
These are just some of the examples of flat design all over the web! It’s a new trend but it’s a popular one that is sure to simplify, yet beautify your web browsing experience.