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Visual Brand Identity

How to Create a Strong Visual Brand Identity

People are becoming increasingly visual about the way they experience the world around them. This is not surprising since a human brain processes visual data way faster than text and words. Moreover, a surge of modern technology has enabled companies to forge their identity like never before, using a plethora of digital tools. Namely, today it is possible to deliver visual messages to large segments of the population via powerful marketing channels and platform like social media. Yet, the goalRead more

products into your marketing strategy

How to Integrate Promotional Products into Your Marketing Strategy

Promotional products are a great way to demonstrate your brand’s flair and value. If you think about many of the world’s iconic brands from Google to Virgin, they utilize some form of product promotions into their marketing strategy to increase awareness and to leverage free promotion through the ambassadors of these products. Many people tend to get the execution of the strategy wrong which renders their efforts to the waste pile. To ensure your promotional product campaign is successful, weRead more

10 Best Photoshop Alternative Tools

10 Best Photoshop Alternative Tools

Here’s list of free and low priced 10 Best Photoshop alternative tools that are not just useful but effective as well. In field of designing, editing photos and images considered the important part of design. There’s list of users who use Photoshop CC for designing purpose which charge $19.99. But in this post we’ll present alternative tools that can be used in replacement of Photoshop. There are many tools available for free that summarizes the image editing software. Some ofRead more

Responsive Design and Your Site’s SEO

Responsive Design and Your Site’s SEO

Responsive design is now de rigueur in the world of web design, but how many of us have actually considered how it affects our search engine rankings? We know all about making things sweet for our users and the importance of getting things right across an ever-growing multitude of devices, but can we really get a bump in the SERPs by upping our responsive game? Let’s take a look at some of the factors that could lead to considerable leapsRead more

Digital TV Making Waves in 2015

Digital TV Making Waves in 2015

Let’s face it; there’s never been a better time – in terms of content and viewer experience – to watch television. Why? Because we now have access to incredible digital technology that has transformed the relationship we have with what used to be just a square box in the corner of the room. Digital TV offers not only entertainment but also an experience – and one that we can sometimes even participate in. What is ‘digital’ TV? It’s a wayRead more

Harnessing the Momentum of Synergy to Achieve Digital Success

Harnessing the Momentum of Synergy to Achieve Digital Success

For businesses that have an online presence, they have a strong opportunity to achieve success through their digital marketing activities. Whilst most businesses will focus on digital activities that work in silo, businesses should strive to develop a portfolio of digital activities that work in synergy to build the online success of the business. The aim for businesses is to develop a digital marketing mix that will develop a business engine that will generate leads, engagement, action and referrals forRead more

Implementing mobile touch points to enhance the customer experience

Implementing Mobile Touch Points to Enhance the Customer Experience

For businesses that operate in an economy where their consumers interact with their mobile smart devices regularly, it is a no brainer that their marketing and business activities should seek to enhance their exposure and experience on the mobile platform. With the increase of wireless connectivity and the society’s dependence on smartphone and smart device technology, businesses can direct users to their mobile applications and platforms that will enhance their experience with the business. Mobile app developers in Melbourne haveRead more

Is Social Media Relevant To B2B?

Is Social Media Relevant To B2B?

This is an interesting question to many business owners. They realize the importance of doing social media, but they cannot see how it can add value to their business. For example, will uploading a picture on Instagram improve the business for a customer that provides building supplies for construction companies? The answer to the question ‘Is social media relevant to B2B operations’ is yes. However, not all social media platforms offer the same value. Digital agencies in Melbourne recognize theRead more

website platform for your business

Choosing the Optimal Website Platform for Your Business

We are sharing an article that will let you know that how you can choose the optimal website platform for your business. For any business to grow and operate successfully, the business needs to have a good, solid foundation to grow from. When it comes to managing your business on the web, it is incredibly important to invest in the optimal web platforms that will keep your website secure and allow your web business to perform to and exceed yourRead more

your-logo-matches-the-theme-of-your-website

Make Sure That Your Logo Matches the Theme of Your Website

One thing that every business needs is a clearly identifiable brand. This will help you to stand out from the crowd, and give you an instantly recognizable image, whether your customers are visiting your website or doing business with you in some other way. While the concept of a brand extends further than just your company logo, creating a good logo will go a long way in helping your business to be remembered. We instantly recognize global brands such asRead more